Addiction

Alcohol, illegal drugs and tobacco cause a great deal of suffering for those affected and high consequential costs for society. Besides the "classic" addictions, there are also "new" forms such as dependence on prescription drugs, gambling or excessive use of the Internet.

01.05.2010

Anti-smoking campaign «It’s logical, really» had an emotional impact

Evaluation of 2009 anti-smoking campaign. The consensus-oriented anti-smoking campaign «Less smoke, more life» took the slogan «Eigentlich logisch» (It’s logical, really) for its fourth, 2009 edition. Its awareness and acceptance levels were as high as those of the 2008 campaign, and not smoking is now taken for granted. more