21.09.2015 TV commercial provides motivation to quit
Lightning strikes and traffic accidents – those are things that only happen to other people! And lung cancer? The SmokeFree campaign's new TV commercial is using this this sobering question to make people aware that giving up smoking is worth the effort. Because smoking damages every organ in the body. Anyone who gives up smoking halves their risk of having a heart attack in just 5 years. And after 10 years, the risk of developing lung cancer drops by half. What's more, people have more success in giving up when they receive professional advice. People who are keen to stop smoking are recommended to make use of support – for example, a stop-smoking advisory service. The SmokeFree Buddy app allows them to obtain the support of a friend or loved one while taking that first step.