Campaigns and recommendations

The FOPH conducts information campaigns aimed at raising awareness of issues, for instance communicable diseases, smoking and alcohol consumption, handling of chemical products in everyday life, measles vaccination or organ donation, among people living in Switzerland.


Flu symptoms after unprotected sex? Go straight to the doctor!

Spring 2016 "LOVE LIFE" campaign. Many HIV-positive people experience fever, fatigue, night sweats, swollen lymph nodes, sore throat or rash in the first few weeks after being infected. Consequently, any flu-like symptoms occurring after unprotected sex with someone of unknown HIV status have to be investigated immediately. This is the main message of the "LOVE LIFE" campaign wave running since early May. more


Bending a cigarette communicates successful smoking cessation

SmokeFree Campaign 2016. The spring phase of the current SmokeFree campaign focuses on success in quitting smoking: it encourages smokers to draw up a concrete plan of action for kicking the habit and it aims to activate families and friends increasingly into providing support for people who want to stop smoking. To this end, it draws smokers' attention to effective assistance services such as the SmokeFree Buddy app. The campaign is financed by the Tobacco Prevention Fund. more


Better with two: new app for giving up smoking

SmokeFree Buddy app. Having the support of a friend or partner makes it easier to stop smoking. As part of its SmokeFree prevention campaign, the Federal Office of Public Health (FOPH) and its partners are launching a new mobile phone app that offers interactive support, the SmokeFree Buddy app. more


TV commercial provides motivation to quit

Lightning strikes and traffic accidents – those are things that only happen to other people! And lung cancer? The SmokeFree campaign's new TV commercial is using this this sobering question to make people aware that giving up smoking is worth the effort. Because smoking damages every organ in the body. Anyone who gives up smoking halves their risk of having a heart attack in just 5 years. And after 10 years, the risk of developing lung cancer drops by half. What's more, people have more success in giving up when they receive professional advice. People who are keen to stop smoking are recommended to make use of support – for example, a stop-smoking advisory service. The SmokeFree Buddy app allows them to obtain the support of a friend or loved one while taking that first step. more


Stop-smoking hotline: "We don't lecture or judge anyone"

Stop-smoking hotline. The tele-phone number of the stop-smoking hotline is on every packet of cigarettes or tobacco in Switzerland. At the other end of the line, callers will find people who know how hard it is to beat this addiction – and how they can nevertheless succeed with the right support. more


"When spectra first came out, it was all about sex and crime – HIV and heroin in other words."

Five questions for Christoph Hoigné. This summer the "spectra" newsletter will be celebrating its 20th birthday. The man who right from the word go has been responsible for editing and producing the magazine on behalf of the Federal Office of Public Health (FOPH) is Christoph Hoigné, 48, a journalist and photographer from Berne. What are his thoughts on the past and the future of "spectra"? more


The new "SmokeFree" campaign is backed by a broad alliance for tobacco prevention

SmokeFree tobacco prevention campaign. The new version of the broadly based "SmokeFree" awareness campaign launched by the federal government and its partners in the cantons and NGOs aims to motivate smokers to opt for a life without tobacco. The campaign is one of the measures undertaken as part of the National Tobacco Programme (NTP), and over the next three years is intended to establish non-smoking more firmly as the norm in society. more


At first hand

Editorial Adrian Kammer. Advertising is everywhere – even in the health sector. A study published in autumn 2014 stated that "Advertising for tobacco is commonplace in Switzerland today." This is particularly worrying because it means that young people are being exposed to the advertising message without the public noticing it. The loser: health. This is why health promotion also has to come to the fore in the battle to influence individual behaviour and norms in society. This is the task performed by the communication campaigns run by the Federal Office of Public Health (FOPH). They ensure that prevention is seen as an attractive option in the marketplace of interests. more


"The modern online magazine is user-friendly."

Five questions for Nora Grunder. February 2015 will see the launch of "spectra", the prevention and health promotion newsletter published by the Federal Office for Public Health (FOPH), in a new, attractive online format. What’s new, what’s stayed the same? We asked Nora Grunder, the project manager for "spectra online". more


"What I don’t know can’t hurt me!?": Giving FOPH programmes a public face

Communication campaigns. How can a topic be brought to the attention of the individual, the mass media and society as a whole? Communication campaigns are a tried-and-tested and efficient way of informing people and of increasing their awareness of health topics. The campaigns run by the Federal Office of Public Health resonate well with the public, are effective and enjoy international recognition. more