SmokeFree tobacco prevention campaign. The new version of the broadly based "SmokeFree" awareness campaign launched by the federal government and its partners in the cantons and NGOs aims to motivate smokers to opt for a life without tobacco. The campaign is one of the...
Communication campaigns. How can a topic be brought to the attention of the individual, the mass media and society as a whole? Communication campaigns are a tried-and-tested and efficient way of informing people and of increasing their awareness of health...
Editorial Adrian Kammer. Advertising is everywhere – even in the health sector. A study published in autumn 2014 stated that "Advertising for tobacco is commonplace in Switzerland today." This is particularly worrying because it means that young people are...
Five questions for Nora Grunder. February 2015 will see the launch of "spectra", the prevention and health promotion newsletter published by the Federal Office for Public Health (FOPH), in a new, attractive online format. What’s new, what’s stayed the same? We...