Lead article. Advertising persuades children and adolescents to take a positive view of alcohol and tobacco. It makes little difference whether or not the advertising message is aimed directly at them. Full-scale bans on advertising are politically...
Editorial Alberto Marcacci. As we all know, living healthily is not always easy – and it takes energy to do so. Promoting health is a complex undertaking. But how can people be motivated to lead healthier lives while preserving their personal freedom? Answers...
Preventing addictive gambling. Addictive gambling, or gambling disorder, is a growing social problem. In Switzerland, about three percent of the population, i. e. some 250,000 people, are directly affected; if family members are included, then approximately one...
"LOVE LIFE" campaign 2014. As if inspired by Edith Piaf: just like the French chanson singer's great song, the new "LOVE LIFE" campaign comes across as passionate, authentic and life-affirming.